For Episode 57, I head over to Gloucester, MA, for a tour of Allied Strength with owner Kevin Larrabee.
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Anthony talks to Kevin about:
** Square footage
** Location in an Industrial area
** Demographics and Transient residents
** Being a destination
** Billing every 2 weeks
** 12 Week memberships
Kevin gives him a tour of the facility and goes over some facility design topics including being a “Transformer”, understanding equipment choices, build-outs, air flow, customer service and making people feel comfortable.
Anthony sits down with Kevin after the tour for a chat, going over:
** Marketing as a destination
** Opening up in a location that he wasn’t already training in
** Starting from NO clients
** Attracting the right clients
** Challenges opening a gym
** Much more
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