For Episode 64, I head downstairs in my building to hang with Chris Kievit and Mike Luongo in the newly rebranded Evolve Athletic Club in White Plains, NY
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Anthony talks to Chris & Mike about:
** How long the new transformation took
** History of previous owner to new owner
** Original Square footage and changes
** Staffing
** Rebranding
** What they Offer, including what’s new
Mike and Chris gives him a tour of the facility and go over some facility design topics including:
** Branding on everything
** Having a self check-in
** Using a Chalkboard for marketing and communication with members
** Adding another shower and the amenities
** Deciding whether or not to add a big multi-unit into the gym, decisions on what equipment to keep
** Adding mirrors
** The Dojo- having a private training area within the gym
** The Folding Squat Rack from Perform Better
** Where the gym transitions into recovery
** Having a Massage room
** Adding a “Wellness area” with Infrared Sauna, Cryotherapy Tank and Local Cryo-threrapy
Anthony sits down with Chris & Mike after the tour for a chat, going over:
** The challenge of Rebranding with pre-existing clientele
** Changes they made, things they kept
** Learning business concepts from a successful business owner who never owned a gym
** Working with other business in the neighborhood
** Much more
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