For Episode 55, I head over to Worcester, MA, for a tour of Elevate Strength & Performance with owner Evan Marcantonio.
Thanks to MariGold Bars for sponsoring Strength Coach TV. Grass Fed Protein, Gluten Free, Organic Ingredients, Non GMO, No Preservatives (you actually have to keep them in the fridge!) and they taste amazing! No lie, these bars are good.
Anthony talks to Evan about:
** Location
** Expanding from 900 to 2,000 sq. ft
** Demographics and how it’s changed since rebranding
** Membership Types
** Staff
Evan gives him a tour of the facility and goes over some facility design topics including his former space, parking, being in a downtown area, the importance of a good relationship with the landlord, building a med ball wall, choosing the right equipment, future kitchen plans and having custom equipment.
Anthony sits down with Evan after the tour for a chat, going over:
** Challenge of expanding
** Rebranding from Worcester KB Club to Elevate Strength
** Marketing in a crowded space
** Referral based growth
** Much more
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