For Episode 65, I head up the street in White Plains, NY to hang with Chris Guerrero at Westchester Fit (formerly Crossfit Westchester)
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Anthony talks to Chris about:
** History of becoming a Crossfit affiliate in his garage, opening a gym and rebranding
** Original Square footage and changes
** What they offer from just Crossfit programming to adding other classes and personal training
Chris gives him a tour of the facility and goes over some facility design topics including:
** Parking
** Having a front desk person
** Lockers as a source for additional revenue
** The importance of a clean gym and the “Zamboni”
** Flooring options
** Unique wall decor
** Custom racks
** The original 500 square feet
** Optimizing floor space
** Sharing bathrooms with the building and adding showers in the space
Anthony sits down with Chris after the tour for a chat, going over:
** Challenges of rebranding from Crossfit Westchester to Westchester Fit
** Marketing with the new name
** What he’s doing to make it more about Westchester Fit and not Chris Guerrero
** Much more
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