For Episode 54, I head over to Vista, NY, for a tour of Premier Fitness with owner Ian Nimblett.
Thanks to MariGold Bars for sponsoring Strength Coach TV. Grass Fed Protein, Gluten Free, Organic Ingredients, Non GMO, No Preservatives (you actually have to keep them in the fridge!) and they taste amazing! No lie, these bars are good.
Anthony talks to Ian about:
** Location
** Having a “diamond in the rough” location
** Demographics- high ticket market in a relatively small town
** Membership Types
** Expanding
Ian gives him a tour of the facility and goes over some facility design topics including Parking, Plans for the lobby area & front desk, Adding equipment, logistics, setting up for future services, the employee break room, a med ball wall.
Anthony sits down with Ian after the tour for a chat, going over:
** Challenge of expanding
** What you want vs. What You Need
** “Feeding the Horse”
** Having a system in place before doing anything big
** Marketing
** Much more
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