For Episode 53, I head over to Thornwood, NY, for a tour of New York Weightlifting Academy with owner Dan Casey.
Thanks to MariGold Bars for sponsoring Strength Coach TV. Grass Fed Protein, Gluten Free, Organic Ingredients, Non GMO, No Preservatives (you actually have to keep them in the fridge!) and they taste amazing! No lie, these bars are good.
Anthony talks to Dan about:
** Location
** Having a warehouse space
** Demographics- more women than you would think
** Having a Specific Niche
Dan gives him a tour of the facility and goes over some facility design topics including flooring, lighting, decorating with flags from members and marketing advice from Mom!
Anthony sits down with Dan after the tour for a chat, going over:
** Challenge of a specific niche
** The surprising cost of equipment
** Building a culture with having a team
** Thoughts on expansion
** Staffing and Internships
** The impact of Crossfit
** Much more
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