For Episode 56, I head over to Kennebunk, ME, for a tour of Spurling Fitness with owner Doug Spurling.
Thanks to MariGold Bars for sponsoring Strength Coach TV. Grass Fed Protein, Gluten Free, Organic Ingredients, Non GMO, No Preservatives (you actually have to keep them in the fridge!) and they taste amazing! No lie, these bars are good.
Anthony talks to Doug about:
** Location in a Light Industrial area
** Having over 6,000 sq. ft with more waiting
** Being in a relatively small town with little competition
** Membership Types and having a 90% female demographic
** Staff
Doug gives him a tour of the facility and goes over some facility design topics including owning the building and the land, Making first impression, having a liquor license, a space for socials and seminars, extra space for the future, having a consultation “area”, decorating the gym with graffiti, using chalkboards and non-scale victories.
Anthony sits down with Doug after the tour for a chat, going over:
** Capping membership at 400 ppl
** The problem with not having competition
** Owning the building
** Expanding the client experience
** Playing the long game
** Much more
Thanks for Watching! Let me know what you think, leave a comment below.
You can help out the show by:
- Give us a thumbs up and subscribe to the show on
- Share by email, Facebook, Twitter, Linkedin and Pinterest by clicking the buttons below
