For Episode 62, I continue my trip to Los Angeles, CA, with a tour of Flawless Fitness with Melody Schoenfeld.
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Anthony talks to Melody about:
** Location
** Her backstory with powerlifting and Strongman/woman competitions
** Having Unique Tools
** Making Equipment
** Demographics
Melody gives him a tour of the facility and goes over some facility design topics including: having a unique environment with unique tools, (aerial cube, maces, monkey bar racks, water filled DBs and more), Client competitions.
Anthony sits down with Melody after the tour for a chat, going over:
** Challenges of an unconventional facility
** Demographics
** Marketing and referrals
** Biggest challenge owning a gym
** Struggles of being a woman owned gym
** Educating clients about what she does
** Much more
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