For Episode 59, I continue my trip to Los Angeles, CA, for a tour of Sirens & Titans Fitness with owner Jacques Devore.
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Anthony talks to Jacques about:
** Square footage
** Location in a saturated area
** Zoning for Parking
** Layout
** Demographics
** Membership types
Jacques gives him a tour of the facility and goes over some facility design topics including: Making the most out of a bad situation with a landlord, Having an Open Office, Using Dry Erase Boards for Individual Programming, Unique Equipment, Flow, Turf or No Turf?, Having a VersaClimber Room, Using Data for classes.
Anthony sits down with Jacques after the tour for a chat, going over:
** Challenges with his storefront
** Marketing practices
** Buy in from clients and trainers
** His hiring process
** The evolution of the fitness industry
** Much more
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